It’s not easy to write a good SEO article, or is it?
Here, I will review four important tips to keep in mind as you begin to build the articles and backlinks that you need to your website.
TIP 1: Spend Time Researching Keywords
SEO is useless if you don‚t use the right keywords for your product/service/website to attract the types of customers that you want and need. Determining keyword phrases, however, can be tricky so it is important to use programs such as Google‚Äôs Keyword Analyzer to help you along.
Another important factor to consider is the length of your keyword phrase. Research has shown that over a third of all search engine queries use a 2-word phrase. The next most popular is the 3-word string (26%), followed by 1-word (19%), 4-word (~13%), and finally 5-word (~6%).
Knowing these statistics is another important step in formulating the right keywords for your articles.
TIP 2: Pay Attention to Keyword Density
There is a fine line between too much keyword usage and too little. Too much will cause a search engine algorithm to cast you out as spam. Not enough will leave you hanging forever in internet land with no traffic to your site.
Therefore, it is just as important to use keywords in your article as it is to not use them. A general rule of thumb for keyword density is 3%-5%. Consider finding a program such as DupeFree Pro that will help you generate keyword analytics to test your articles.
TIP 3: Don't Ignore the Art of Writing
One of the mistakes that a lot of early SEO made was in creating what is known as black hat SEO. Rather than concentrate on quality of content, marketers and webmasters stuffed articles with keywords, spun them with programs or cheap labor and reposted their useless, barely readable information.
This creates a problem from the user's perspective since they get no substance from the pages they click. It creates a problem from the search engine's perspective because leading users to these pages creates distrust in their results. Finally, it creates problems from the business's perspective because people don't want to buy from people they don't understand.
The bottom line here is that rankings are important, but they are not everything. Once you have determined what you want to write (keywords) you need to then determine how you want to write it. That means creating content geared towards human beings, not algorithms.
TIP 4: Keep Your Business Goals in Mind
When writing good SEO articles, the ultimate end game needs to be apparent and focused upon. Only you know what you want from readers, be it a quick sale or a long-term relationship. Therefore, the content of your article and its marketing pitch need to be on par with those goals.
Your online enterprise needs to have a clear business plan that will drive the content and the purpose of your articles. Remember, it is not all about the rankings here, you need to bear in mind other objectives too.
Conclusion: SEO and You
Writing SEO articles to build your rank on search engines is an absolute must for anyone who wants to engage in an online business. Therefore, you need to clearly evaluate what you need in terms of these articles and whether you, your partners, or an outside contractor is the right person to deliver it.
Being on top of the search engine is a breeze if you know the right steps to take. It is not that easy if you are a newbie and doesn't know how and where to start. You can search people and look for SEO experts who can manage to put your website on top of search engines such as Google and Yahoo. You can also learn techniques from them that might be helpful for you in the future.
How will these tips help you write a good SEO article?
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